Privacy Policy

1. Information Collection
The Website is operated by K11 Concepts (Shanghai) Limited under Guangzhou K11 Brand (“Guangzhou K11”), and Guangzhou K11 may require the user from time to time to provide his/her personal information on the Website on his/her own volition. Where the user has not yet attained 18 years old or his/her capacity for action is restricted by law, the user is required to obtain the consent of his/her parent or guardian before providing his/her personal information on the Website.

2. Consent to Information Collection and Use
Before providing personal information, the user shall carefully read this Privacy Policy Statement. By using or continually using the Website, the user consents to the collection, holding, retention, use or transfer of his/her personal information by Guangzhou K11 in accordance with the provisions of this Privacy Policy Statement.to the extent permitted by laws of the People’s Republic of China.

3. Use of Log Files and Cookies
When the user visits the Website, the website server will be likely to collect the information about the user’s visit (including, without limitation, the user’s IP address, domain name, browser type and length of visit) via Cookies and other automatic collection ways (collectively as “Cookies”), but will not track his/her personal information. When the user visits or re-visits the Website, the Website can identify the user and offer the user with better and more services by data analysis.

When the user browses the Website, Cookies will be saved in the user’s computer, mobile phone or other tools only for the purpose of internal navigation or programming. The user shall have the right to accept or refuse to accept cookies. The user may refuse to accept cookies by resetting the browser settings, but the Website needs to warn the user that, by refusing to accept cookies, he may not be able to use some functions of the Website relying on cookies.

4. Type of Information Collected and Held
The personal information provided by the user as may be required by Guangzhou K11 for various purposes during the process of business operation shall include, without limitation, the user’s name, gender, email address, username, password, device identification, location, mailing address, contact telephone, membership number, age rangeor age, date of birth, marital status, family status, level of education, occupation, identity documentnumber, household income range, consumption type, credit card information, etc.

5. Intended Use of Information Collected
Guangzhou K11 may use the user’s personal information for the following purposes: its daily operation activities, membership account number and file management, R&D, advertising, marketing, public relations and marketing (including joint-sale), delivering news and information, identification, order treatment, providing commodities, services, benefits, discounts and promotion activities to meet specific demands, fundraising, information and database management or using the user’s personal information for other purposes relating to the aforesaid matters.

At the same time, to the extent permitted by laws of the People’s Republic of China, Guangzhou K11 may apply the information collection via some service to other services provided through the Website by information collection or otherwise. For example, the information provided by the user in using some a certain service of the Website may be applied to anotherservice to provide specific content to the user, or exhibit the information relevant to the user to meet specific demands. The user hereby agrees that, to the extent of the aforesaid purpose, the user hereby authorizes Guangzhou K11 to apply the information used and stored in a certain service to other services provided through the Website.

6. Confidentiality Obligation of Information
The Website will not provide, sell, lease, share and trade the user’s personal information to any irrelevant third party; provided, however, for the convenience of users to use the services(collectively as “other services”) of Guangzhou K11 and members of New World Group (as defined in Article10 below), the user agrees and authorizes Guangzhou K11 to communicate his/her personal information to such members accepting other services, or obtain the same from such members providing other services to the user.

The Website shall conduct comprehensive statistics on the identity and transaction data of the user and/or the user’s company, and will only disclose such comprehensive statistics to advertisers, merchants or news agencies only for the purpose set forth in Article 5. However, in such cases, the Website will not disclose to the aforesaid institutions any information that may be used to identify the user’s personal identity orfinancial status, except for that obtained by analyzing the user’s username or other disclosable data.

The user agrees that the Website may disclose or use the user’s personal information to identify and/orconfirm his/her identity, or resolving disputes, or help to ensure the security of the website, restrict fraudulent, illegal or other criminal activities in order to implement the service agreement of the Website.

The user agrees that the Website may disclose or use his/her personal information to securehis/her life and property, or to prevent the user from seriously infringing upon legal rights and interests of others, or for the purpose of public interest.

The user agrees that the Website may disclose or use his/her personal information to improve the website services and cause such services to better meet the user’s needs, so as to provide the user with better experience in using such services.

When the Website provides the user’s information as required by law, or government or the right holder for the purpose of identifying the alleged infringer, the Website will disclose the user’s information in good faith.

7. Push Notification and Delivery
When the user is using the services provided by the Website, Guangzhou K11 may use the user’s personal information and browsing history to deliver news and notifications, send emails or push notifications to his/her computer, mobile phone or other devices. If the user does not wish to receive such notifications, he may select “Unsubscribe” on his/her computer, mobile phone or other devices based on relevant instructions in the Website.

Guangzhou K11 or the Website may make service-related announcements to the user if necessary (if some service is suspended due to system maintenance). Such announcements are not for the purpose of promotion in nature and thus probably cannot be cancelled.

8. Information Accuracy
Guangzhou K11 may require the user to provide some personal information (in particular his/her contact information) with respect to specific services. If the user fails to provide or update accurate information as required by the Website, GuangzhouK11’s provision of such specific services may be affected. If the user wishes to correct or update his/her personal information held by Guangzhou K11, please contact Guangzhou K11 (020) 88881888.

9. Information Retention
Guangzhou K11 shall have the right to retain the user’s personal information for a certain period, and the termination of such period shall be conditional on the realization of the intended purpose of such information.

10. Information Transfer and Disclosure
For the purpose set forth in Article 5 above, Guangzhou K11 may share the user’s personal information with the following entities located in Hong Kong or Mainland China or transfer the same to such entities: K11 Concepts Limited, K11 Group Limited, New World Development Company Limited, Chow Tai Fook Jewelry Group Limited, and their respective holding companies, affiliated companies, subsidiaries, and any companies in which interests are held thereby (collectively as “New World Group”), Guangzhou K11’s business partners, partners, agents, contractors, suppliers, Service Providers, new owners of Guangzhou K11’s businesses, enforcement authorities, competent authorities, government departments and relevant organizations, courts and arbitral authorities.

IfGuangzhou K11 participates in merger, acquisition, asset sale or reorganization as required by law or due to other reasons, Guangzhou K11 may disclose personal information to the parties thereto.

In the reorganization process, Guangzhou K11 may disclose personal information to the parties to the aforesaid transactions.

In addition, if the user has participated in any online forum on the Website, then the user may share with other participants in such forum any of his/her personal information published on the Website. As long as the user does not delete such shared information, relevant information will be saved in public domain; even if the user deletes such shared information, relevant information is still likely to be independently cached, duplicated or stored by other users or other irrelevant third parties beyond the control of Guangzhou K11 or the Website. In such case, the party who has obtained the user’s personal information may be located in China or any other jurisdiction outside of China. Such other jurisdiction may not provide data protection at the same level as China or the country or region where the user is located.

11. Third Parties
Guangzhou K11 may own online stores or provide on the Website some services and/or commodities provided by third parties. If the user has provided his/her personal information to any third party to use, subscribe or accept any services and/or commodities provided by such third party, please note that: the personal information so provided has gone beyond the control of Guangzhou K11, thus Guangzhou K11 cannot protect such personal information. This Privacy Policy Statement. is only applicable to the Website, and the user shall read the privacy policiy Statement of other relevant websites before submitting his/her personal information to any third party. Guangzhou K11 or the Website bears no responsibility for the use by such third party of personal information directly provided by the user.

12. Third Party Websites
The Website may contain links to other websites from time to time, and such other websites are not administered or supervised by Guangzhou K11 or the Website.Therefore, the Website bears no responsibility for the content of such other websites or the administration of the user’s personal information by such other websites.

Before providing personal information to such websites, the user shall think carefully.

This Privacy Policy Statement. is only applicable to the Website, and the user shall read the privacy policy Statement of such third party websites before submitting his/her personal information thereto. Guangzhou K11 or the Website bears no responsibility for the use by such third party website of personal information directly provided by the user.

13. Service Providers
Guangzhou K11 may provide the user’s personal information to other individuals or companies providing services to it (“Service Providers”). In such case, the Service Providers shall use the user’s personal information in accordance with the agreement signed by Guangzhou K11 and the requirements of this Privacy Policy Statement., and bear confidentiality obligations based on Articles6 and 10hereof.

14. Information Sharing
For the purpose set forth in Article 5, Guangzhou K11 may share the user’s personal information with other databases of New World Group, provided that Guangzhou K11 ensures such sharing will comply with Article 10 hereof.

15. Exceptions
Guangzhou K11 may disclose the user’s personal information based on legal requirements, or the requirements of the government department, competent authority, enforcement authority, court and arbitral authority of the locality where the information is disclosed. Guangzhou K11 does not assume any liability incurred by disclosing the user’s personal information in such manner, but warrants to disclose such information to the extent necessary.

16. Use Personal Information in Legal Proceedings
If Guangzhou K11 deems it necessary to lodge a lawsuit against the user, it will use his/her personal information in verifying his/her identity during the process of commencing the lawsuit.

17. Information Reference and Correction
The user shall have the right to refer to and correct his/her personal information in his/her account registered on the Website.

18. Modification to Privacy Policy Statement.
This Privacy Policy Statement.may be updated, revised and modified at any time. Any modification, update or revision or modification hereof shall become effective immediately upon publication, to which the user is suggested to regularly refer. In such event, the continual use of the Website services by the user shall constitute his/her consent to be bound by this Privacy Policy Statement.so modified.

19. Questions and Feedbacks
In case the user has any question about this Privacy Policy Statement., please contact Guangzhou K11 via the customer contact information published on the Website.

However, given the particularity of network services, Guangzhou K11 and the Website are not obligated to verify whether it is the user who uses his/her username and password, but can only verify the consistency of the username and password with those saved in the database. Therefore, any person who enters the same username and password as those saved in the database may log in the Website and obtain various kinds of services provided by the Website, in which case Guangzhou K11 or this website will bear no responsibility for any consequences caused by the login to the user’s membership account which the user believes is not performed by himself/herself.

20. Applicable Law and Dispute Resolution
Any dispute as to the validity or interpretation of the above provisions or in connection with the Website shall be governed by the laws of the People’s Republic ofChina. In the case of any dispute, such dispute shall be submitted to the people’s court located in Tianhe District, Guangzhou for judgment.